How app works:

The app allows users to keep in touch with L’Oréal cosmetics and find the best product to reach the perfect state of the skin. Firstly, the user passes the analog of the ModiFace test and identifies the room for improvements. After that, the system suggests purchasing a list of the most suitable L’Oréal’s products for a skin-care.
Then user sets the sprint, which final goal is to improve the skin condition. The agile approach allows to react immediately on unexpected occasions, so these 14 days is the test period for the tool. At the end of this period, the user decides whether the tool is good for him or not. If in the middle of the sprint, he suddenly identifies an allergic reaction, he could disclude the item from the list and the system will match this item as unacceptable for future planning. Between sprints, the user’s data updates accordingly to the tests. It allows the system to send relevant recommendations for the user.
 

Road-map for user:

  1. Download the app
  1. Create an account
  1. Test for skin type
  1. Discover products diversity
  1. Choice of products
  1. Visit the place to buy them with your Account ID
  1. Start of daily routine
  1. Skin-care sprint
  1. Estimation of effect and future recommendations
 
Don’t like the cosmetic tool? → highlight it; the system will match less suitable ingredients & updates its recommendations
 

Screenshots of app:

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